AIR for Food Retail
Crowded shelves, short attention spans, heavy competition. AIR helps retailers and supermarket chains win new customers and keep the ones they have, with recipes that actually get noticed.
AIR Advantages
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10–14% lower costs through better processes
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5–11% more product sales
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15–20% lower costs from food waste
The difference on the shelf – recipes that build customer loyalty.
The market is getting tougher, prices matter more, and loyalty is fading – and brands stand out less. This is exactly where recipes make the difference. Your customers are better informed, live more consciously, and expect more. Give them a large selection of appealing, professionally designed recipes. That's how you win customers and keep them.
Marketing products in an appealing way.
AIR makes product marketing modern and effective. Instead of traditional ads, you use inspiring recipes – quick to create and full of emotion. AI recommendations target and sell the right products. You avoid overstock, tap into trends, and increase your customers' basket size with campaigns that are relevant, sustainable, and on-trend.
Product marketing that fits today.
Promote specific items strategically to increase visibility and reduce waste, such as with for products nearing their expiration date. At the same time, link recipes, menus, and meal plans straight to in-stock products. That simplifies shopping, keeps customers happier, and cuts waste – because you only buy what you need.
Product transparency at the click of a button
With AIR, consumers see all the key details on ingredients and nutrition – in seconds. Your product data updates by itself and is ready everywhere: on packaging, in your online shop, and in databases.